Rosie the RiveterShe was known as Rosie the Riveter. The iconic image of a female factory worker with a red bandana on her head and flexed muscles under rolled up sleeves was a recruitment campaign to bring women into the war effort. What would become known as the home of Rosie the Riveter, the Ford Motor Company’s Willow Run plant, broke ground on March 28, 1914. The “Rosie’s” at Willow Run earned 75 cents an hour, the same wages as men. They also made a name for themselves with the “We can do it” motto as they helped churn out one B-24 Liberator bomber every hour.